THE NEAD is resource for Artist development, production, and creative collaboration. Founded by Rachael Petach, our mission is focused on improving the world through community engagement, sensorial dialogue, progressive action, and the arts. We work with artists, writers, non-profit directors, business owners, restaurants, and chefs.
Apart from NEAD, Rachael runs full time event operations and creative arts programming for the Wythe Hotel. She contributes cultural/design direction to the spaces, initiatives, and catering brand. Her remaining time is spent working on conceptual food projects, writing experimental verse, reading smut, and pretending to understand fractal geometry.